On March 29, the second session of online exhibition training and MICE youth salon in Xiamen, China was successfully held. General Manager Zhang Ruozhen and Deputy General Manager Xiao Xiang of Xiamen Sunshine International Exhibition Co., Ltd. were invited to share the operating experience of Strait Travel Fair. On the day of the live broadcast, nearly 2,000 people watched it online at the same time, and the total number of views surpassed 7,000 within one hour.

Zheng Zhi, president of Xiamen Convention and Exhibition Association, delivered a speech at the salon. Given the impact of the epidemic on the convention and exhibition industry, President Zheng said that the convention and exhibition industry should be prepared for a long-term battle, actively respond to the development requirements of the “innovative exhibition service model” put forward by the CPC Central Committee, seize opportunities, and pursue development in innovation. Also, Zheng called on the industry to share more, and establish a community with a shared future in the industry, while the youth should strengthen their learning and do something in innovation.

In the sharing session of this salon, the two guests shared practical experience about the “long-standing, big and difficult problems” in holding exhibitions that bother exhibition organizers, such as exhibition positioning, case planning, investment promotion, professional purchaser invitation, business extension, etc., offering great amount of valuable information. As the saying goes, “A single flower does not make spring, while one hundred flowers in full blossom bring spring to the garden”. Xiamen Convention and Exhibition Association will take advantage of the online salon training platform to arouse more valuable opinions, calling on more outstanding exhibition enterprises to join the sharing team, share experience with peers, and help the youth grow up.