The Xiamen International Beer Carnival 2024 is scheduled to be held from July 26 to August 11. This beer festival adopts the "1+7+N" model, where "1" refers to one main venue at the city level, "7" refers to seven sub-venues in six districts and one free trade zone, and "N" refers to a variety of beer consumption scenes with distinctive features.

The main venue of the event is set to be at Meifeng Sports Park in Tong'an district, jointly organized with the Tong'an sub-venue. The opening ceremony is poised to take place on the evening of July 27, featuring the release of rankings, entertainment programs, drones, fireworks displays, and other exciting activities, providing a visual and gustatory feast for the general public and visitors.

This beer festival is set to collaborate with major business districts, hotels, bars, beer houses, cultural and tourism attractions, sports events, and other consumption scenarios to conduct a series of beer-themed and innovative interactive consumer experience activities, such as beer markets and beer art exhibitions. This is set to engage a wide range of businesses, residents, and tourists, creating a 17-day consumer feast during the hot summer season and the Olympic season.

Furthermore, the festival is set to expand its online platform, establish a beer carnival zone, launch the "Beer Consumption Map", distribute beer discount coupons, interactive information guides, and more to continuously ignite consumer interest and connect the entire beer consumption chain.

Xiamen is an important port and distribution center for imported wines in China, with its imported beer volume ranking first in the country for several consecutive years. In 2023, the imported beer volume exceeded 60 million liters, making it a leading market in the national beer consumption sector.