From July 10 to 11, the 13th Expo Investment Fair for International Exhibition Cooperation (EIIE) and the 30th anniversary of China International Conference and Exhibition Magazine (CICE) were held in Beijing. Xiamen received four major awards, including an annual exemplary exhibition city award.

At the fair, the Xiamen Municipal Bureau of Commerce and the Xiamen Municipal Bureau of Convention & Exhibition organized the Xiamen booth, which featured 24 companies including conference companies, exhibition enterprises, and high-end brand hotels, with nearly 40 company representatives engaging in negotiations and exhibition promotion activities.

This year, the Xiamen booth design continued with its minimalist style, showcasing the city's cultural and natural environment, exhibition environment, exhibition venues, and brand exhibitions. It also highlighted the new models, technologies, and achievements in Xiamen's exhibition industry, striving to attract more exhibition projects to the city.

A special "one-on-one" negotiation session was also set up at the fair, with Xiamen companies engaging in in-depth exchanges with over 110 associations, companies, and public relations companies from all over the country on industry market trends, innovative technologies, and marketing strategies, laying a solid foundation for future cooperation and development.

During the two-day exhibition period, the Xiamen delegation achieved great success, receiving widespread acclaim from attending guests and with numerous representatives of potential projects planning visits to Xiamen.

Officials from the Xiamen Municipal Bureau of Commerce stated that this year, Xiamen will also organize the selection of the Top Ten Brand Exhibitions in Xiamen. They will continue to optimize the business environment and service system for the exhibition industry.