The 2024 China Golden Rooster and Hundred Flowers Film Festival will take place from November 13 to 16 in Xiamen, Fujian Province. The festival will feature opening and award ceremonies, nominee recognition, film screenings, academic forums, the GRIFF Industry, industry seminars, and the Golden Rooster Film Project Market.

This year's festival will further advance film industry projects and public benefit initiatives, including a signing ceremony for Xiamen's cultural and film industry projects, showcasing new developments. The film exhibition will expand beyond Xiamen to other cities across Fujian, as well as Beijing, Shenzhen, and Suzhou, bringing film culture to a broader audience. The Golden Rooster Film Life Festival will also be held, integrating film screenings, music, markets, and cultural tourism to make film culture a deeper part of city life, accelerating Xiamen's transformation into a "City of Film."