The annual Cross-Strait (Xiamen) Cultural Industries Fair opened on October 31 at the Xiamen International Conference and Exhibition Center. This year's event included a Taiwan-themed exhibition area as well as nine thematic halls, including the Taiwan County and City Hall, the Taiwan Masters Craftsman Hall and the Cross-Strait Cultural and Creative Hall.

Exhibitioners included more than 200 Taiwan brands and over 100 master craftsmen such as Guo Junan, Liu Shiping and Ye Zhicheng. They showcased a wide array of products such as Taiwan tea, lacquerware, indigenous crafts, original IP and cultural tourism products and services.