A joint exhibition for Xiamen's export enterprises recently commenced at Xiamen airport's international terminal. The exhibit is entitled Premium Foreign Trade Brands, Enjoying Life in Amoy. It showcases brands from Xiamen's consumer goods sector and features smart kitchenware and bathroom fixtures, sports equipment, outdoor gear and coffee apparatus.

Organized by Xiamen's commerce bureau, the showcase includes immersive scenario-based displays. Officials said that the exhibit is a demonstration of Xiamen's foreign trade transition from exporting products to exporting brands.

Commerce bureau officials added that Xiamen will focus on utilizing locally-developed export brands to enhance enterprise, industry and city branding.