The rendering of the "CIFIT Gifts" booth at the Premium Goods Collection Area. [Photo/CIFIT]

The Premium Goods Collection Area will debut at Hall 8 of the 26th China International Fair for Investment and Trade (CIFIT), held from Sept 8 to 11 at the Xiamen International Expo Center, in line with the Ministry of Commerce's "Shopping in China" initiative.

Under the theme "Gathering Merchants with Fortune, Sharing Premium Goods," the area will adopt an integrated exhibition and trading space that combines indoor boutique displays with corridor-side interactive setups.

This design creates a two-way connection between investment exhibition and consumer experience, turning the area into a lively destination where guests can discover products and make purchases while savoring local flavors and culture.

The area will bring together distinctive products from five continents, including Southeast Asian dried fruit treats, European wines and gourmet foods, and Korean beauty and home goods.

A dedicated "best of Chinese brands" section will showcase export-quality domestic products and leading cross-border e-commerce brands. It will also feature geographical indication products, intangible cultural heritage crafts, and time-honored Chinese brands from across the country, alongside Fujian specialties including teas, Fuzhou bodiless lacquerware, and Dehua porcelain.

The Fujian Food Carnival will feature over 60 local specialty vendors, offering everything from high-end cuisine served by Michelin-starred restaurants and authentic street snacks to time-honored recipes of established Chinese brands and contemporary fusion creations.

The organizing committee, in partnership with China UnionPay, will enhance payment convenience at the exhibition area and roll out a series of spending promotions.