The world’s most prestigious business schools will be battling for prominence at this year’s China International Fair for Investment & Trade, which will be held in Xiamen, Fujian province on Sept 8-11.

Exhibitors at CIFIT 2016 include world-class education institutes such as City University of Hong Kong’s College of Business, the College of Management at National Taiwan University and the US-based United Center for Creative Leadership.

The attendance of so many elite schools at CIFIT underlines both the continued drawing power of the fair and the huge demand for business education in China.

The schools will look to use the fair to show off their executive training programs. CB plans to highlight its programs targeting Industry 4.0, big data and public-private partnership , while CM will promote its entrepreneurship and innovation qualification. CCL will put the spotlight on its leadership development program.

They will also take part in the second session of the business schools summit on Sept 9, in which experts, scholars and alumni will offer international perspectives on business education.

CIFIT is sponsored by the Ministry of Commerce, People’s Republic of China and has been held annually since 1997. It offers one of the world’s largest and most influential  platforms for trade and investment.