Organized by Xiamen Municipal Bureau of Conventionand Exhibition Affairs (XMBCEA), MICE Industry Promotion Seminar was held on April 5^th. Mr. Jeoven Wang, Director Generalof XMBCEA, Mr. Qiu Guoyue, Deputy Director of XMBCEA, Mr. Zheng Zhi, President of Xiamen Convention and Exhibition Association and representatives from 18 enterprises attended the seminar.

The seminar focused on the difficulties and problems that prevented the development of Xiamen MICE Industry. Representatives positively presented comments and suggestions on MICE Industry’s infrastructure construction, environment, incentives, service and promotion. Mr. Jeoven Wang concluded the seminar and stressed that Xiamen MICE Industry should follow the guidance of Xiamen Municipal Committee and Xiamen Municipal Government to strengthen development from deepening understanding, cutting cost, promoting service, perfecting marketing and increasing benefits.