2018 IT&CM China was held in Shanghai from March 20^th to 22^nd,  XIAMEN MICE amazingly appeared on exhibition again.

To comprehensively explore the great opportunities brought by Post-BRICS Effect as well as integrate BRICS with MICE promotion, Xiamen Municipal Bureau of Convention and Exhibition Affairs (XMBCEA) with Xiamen Convention and Exhibition Association(XMCEA) attached great attention to 2018 IT&CM China. Under the guidance of XMBCEA, XMCEA organized16 Xiamen high-end International Brand Hotels and Travel Agencies as Xiamen Delegation to attend the Expo. Ms. Yang Shaojing, Deputy General Director of XMBCEA led the delegation to conduct Xiamen MICE Promotion.

New image created new spotlights.Xiamen XMBCEA rented a 70-square-meter booth this year. Taking “BRICS Egret” and VI element as main design to magnify the new city image of BRICS CHINA, MICE XIAMEN, with bright colors and a “BRICS Egret” souring up to the sky by raising its head, the design aims at expressing the prosperity and boom of Xiamen MICE industry. 

Well preparation brought new achievement. Among the 16 companies, each company made appointment with 15buyers on average through the PSA System provided by the Organizer and each received 25 buyers on average, reached 41 preliminary intents on cooperation.The fruitful achievement inspired the enthusiasm of Xiamen Delegation to attend the 2019 IT&CM China.